Page 39 - The History of Watertown Savings Bank_Neat

The percentage of mortgages that made up the Their advice came in many different shapes and Large newspaper advertisements were taken
bank’s total assets increased sharply from 19% in sizes, including messages printed on items such as out to promote the safety, security and dividends
1947 to 62% in 1957. This large increase reflected rulers and piggy banks. The messages were simple being paid at Watertown Savings Bank.
the nationwide trend toward home ownership, and straightforward: The First Dollar You Deposit A 1958 newspaper advertisement had the
and the growing popularization of the “American in Our Bank is Your First Step to Success; Your Real message “Stop and Think, Your Future Security
Dream.” WSB was in a solid position to meet Start in Life is When You Open a Savings Account; Depends on Your Savings Today!” and noted
the increased demand for mortgages after World The Earlier You Start to Save, the Earlier You WSB was paying dividends of 3 percent, along
War II because of its well-established and solid Accomplish Something. with offering conventional mortgage loans.
reputation in the community.
A savings incentive was offered to school children in the 1950s to
Watertown Savings Bank kept pace with these help them appreciate the value of saving.
changing times, offering more products and
services to its customers. In addition to savings
accounts and first-time mortgages, WSB was
offering Christmas Club accounts, safe deposit
boxes, traveler’s checks, money orders and even a
“banking by mail” service.
Bank officials continued with their efforts to
educate people about the importance of savings,
promoting the concepts of long-term stability and
security throughout the 1950s.

Examples of Watertown
Savings Bank promotional
materials

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