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Culture and Self                                                                                    425


          line, frequently resulting in different behavior toward ingroup  In contrast, when the schema for self is interdependent with
          and outgroup members (see Heine, 2008).              others and this schema organizes agency, people will have a
            It is important to note that independence entails a particular  sense of themselves as part of encompassing social relation-
          form of sociality or of interdependence itself—one in which  ships. People are likely to reference others, and to understand
          relationships are understood as voluntary and as a matter of  their individual actions as contingent on or organized by the
          choice. Likewise, interdependence can also promote certain  actions of others and their relations with these others. Actions
          types of independence in which personal selves are defined  rooted in this schema will have different meanings and conse-
          by identification with or rebellion against significant others  quences than actions rooted in a independent schema. Thus, a
          in a relationship. Although interdependence ensures that people  lack of speech does not imply a lack of thinking, performing well
          are likely to be responsive to others, this does not imply har-  on a task selected by one’s mother does not imply a preference
          mony or affection among the people engaged in interdependent  for having choices usurped or a lack of self-efficacy, and attend-
          relationships (Kitayama et al., 2007).               ing to one’s shortcomings does not imply low self-esteem or
                                                               depression (Iyengar & Lepper, 1999; Kim, 2002; Markus
                                                               et al., 2006). Such tendencies instead can reflect an acknowl-
          How Do Independence and Interdependence
                                                               edgement of one’s role or obligations in a particular situation
          Shape Psychological Functioning?
                                                               and an awareness of the significant others with whom one is
          The distinction between independence and interdependence as  interdependent and who define the self. Similarly, fostering
          foundational schemas for the self has proved to be a powerful  good relations (Holloway et al., 2009), having concerns about
          heuristic for demonstrating how sociocultural contexts can  one’s enemies (Adams, 2005), experiencing a heightened sensi-
          shape self-functioning and psychological functioning (for  tivity to others’ evaluations (Nisbett, 1993), having greater con-
          detailed reviews, see A. Fiske et al., 1998; Heine, 2008;  cern for others’ actions than for thoughts (A.B. Cohen & Rozin,
          Kitayama & Cohen, 2007). Returning to the selection of find-  2001), and exhibiting relatively little concern with getting to
          ings described in the opening paragraphs of this article, all of  choose (Snibbe & Markus, 2005) are also consistent with a sense
          the differences cited can be explained in some important part  of one’s self as being related to others and with an awareness of
          by the independent and interdependent patterns of sociality.  the relatively larger role of others in influencing who you are and
          Across all of these examples, the ideas and/or practices in one  what you should be doing. Moreover, even the same region of
          setting place relatively more emphasis on the attributes of the  the brain is activated by both significant others (mother) and the
          individual and their expression as the form of agency, whereas  self for people in Chinese contexts (Zhu et al., 2007), which
          the ideas and practices of the comparison setting place rela-  serves as yet another type of evidence for the psychological real-
          tively more emphasis on relationships and social responsive-  ity of this interdependent sense of agency.
          ness and the maintenance of these relationships as the form  Together these findings, and hundreds more like them,
          of agency.                                           powerfully demonstrate that independence and interdepen-
            When the schema for self is independent from others and  dence have significant psychological consequences—for
          this schema organizes agency, people will have a sense of  cognition, emotion, motivation, morality, relationships, inter-
          themselves as separate and will be relatively likely to focus  group processes, health, and well-being—and the field’s view
          on, reference, and express their own thoughts, feeling, and  of these concepts is broadening. For example, viewing aspects
          goals. For example, people in North American settings are  of the world and one’s self as distinct objects and attributes that
          likely to speak out and emphasize their good qualities,  are separate from their contexts (e.g., Masuda et al., 2005), per-
          because in doing so they can express their defining prefer-  ceiving one’s self to be consistent across situations (e.g., Suh,
          ences or attributes (Kim, 2002). Highlighting one’s successes  2002), and experiencing well-being in the pursuit of fun and
          after a performance functions similarly by drawing attention  enjoyment (e.g., Oishi & Diener, 2001) derive from and con-
          to one’s positive, defining attributes (Markus et al., 2006).  tribute to a sense of independence. Alternatively, paying atten-
          In addition, people in North American settings decide  tion to the context, others, role obligations, and duties; taking
          whether or not to help someone based on their preferences,  the other’s perspective; and cultivating feelings of balance or
          and normatively good actions follow from the expression of  calm in relations with others derive from and serve to further
          these preferences (Miller & Bersoff, 1998). Similarly, choice  realize a sense of interdependence (e.g., D. Cohen &
          enhances the performance of middle-class Americans, and  Hoshino-Browne, 2005; Mesquita, 2001; Tsai, Louie, Chen,
          they seek out and construct their actions in terms of choice  & Uchida, 2007).
          because choice allows the expression of these preferences
          and thus serves to affirm the self (Iyengar & Lepper, 1999;
          Snibbe & Markus, 2005). Lastly, individual achievement and  What Are the Continuing Challenges
          success are associated with happiness in independent settings  and Controversies in the Study of Culture
          because achievement signals positive internal attributes  and Self?
          (Kitayama et al., 2009). In all cases, these actions reflect set-
          tings that foster the sense that the individual is the source of  We now know considerably more about cultural variation in
          thought, feeling, and action.                        the self and, further, have gained numerous insights into the

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