Page 12 - DX Summit 2021 White Paper

PERSONALIZATION @ SCALE:
DRIVING BUSINESS &

BRAND RESULTS

Fatima Hyder

Chief Strategy Officer

Fatima has over 17 years of experience in UAE and Canada
working across leading CPG’s like Unilever, Kraft, and Johnson
& Johnson. Her experience has also extended into the banking,
airline and real estate industries. As a hybrid planner, Fatima
specializes in Integrated Marketing Communication, because
after all, solving for just the media is solving only 80% of the
problem and she is nothing if not thorough.
DX2021