Page 13 - DX Summit 2021 White Paper

Inspiration

We need a holistic marketing approach, not just sales need to
be uplifted but the entire business from operations to NOTES
manufacturing to marketing everything needs to be
digitized. Rather than having a one size fit all approach;

“Play digital, all the way from awareness and
consideration to conversion”

Facts To Remember

Mass appeal brands segment their consumer and so
should we.

Segment your audience and approach everyone with
messages customized to their interests.

Dig deeper instead of going with the obvious answers with
regards to consumer insights.

Key Takeaways
DX2021

Customize advertising
Connect with individuals, not with a crowd
Personalize your message to reach the concerned market

Reduce noise in your message
Be direct, precise and specific