Page 20 - Microsoft Word - ESSAY with references.docx

SECTION 3

EXEMPLAR

Assessment Task 3: Phase 1: Design & Justification

Brief Description of Learning Ecosystem

My Learning Ecosystem (LE) comprises of Arabic speaking students in the Middle East, who study English as a second language. Students have extremely low

levels of Literacy, reside in villages and have a deeply embedded Bedouin mindset which poses a huge challenge when teaching and assessing learners.

Brief description of content

Marketing(Kotler, Armstrong, Harker, & Brennan, 1990) is managing profitable customer relationships, including market research and advertising. This unit focuses

on assessing Marketing and the 4Ps within Marketing. This learning unit is built on the social constructivism pedagogical approach and embeds an inquiry and

collaborative strategy (Eber & Parker, 2007) which encourages participation and confidence in my learners. It encourages learners to work independently yet

provides opportunity for social interaction through tools such as Kahoot and Word Wall tools. Assessing learners forms an integral part of the learning process

and is an important part of judging the capabilities, progress and development of students. I have therefore incorporated both formative and (McLoughlin & Luca,

17