Page 23 - Microsoft Word - ESSAY with references.docx

2006) a summative assessment in the form of a Project Based learning approach and have included the tasks and techniques below to measure the learning

outcomes. The diagnostic tool used to assess prior knowledge indicated that most learners did not have any prior knowledge of marketing.

Outcome Task Description Assessment Technique Theoretical Justification Online assessment principle

Learners can define Learners will be able to Kahoot(Borrell, Cosmas, It will provide an instant Timely and meaningful

marketing and explain the identify words that relate to Grymes, & Radunzel, 2017) gauge of understanding and feedback is provided. Easily
importance marketing and its (Harlen & provide immediate feedback accessible, allows for

James, 1997) importance using to the learner and teacher, objectivity. It is clear and
a quiz with visuals. without any effort for the concise, which does not need

learner. learners to be computer

literate.

Learners can list and describe Learners will be able to view Edpuzzle(Prawati & Novitasari,) It will provide a self-paced Incorporates a range of

the 4Ps of marketing a video on marketing and learning tool for (Borrell et al., question types which

answer questions after each 2017) learners allowing assesses student knowledge

of the components of the interaction and reflection, in depth. Timely and

instant feedback. It will allow

18