Page 7 - Higgs Today - October 2020

How you can help our

marketing team…

In order for us to succeed in keeping our teams busy, the following

remain the three key areas of focus and activity:

Business

Service Marketing

Development

They are not mutually exclusive. There will be For these and other reasons, the key account

overlap and it is important that our strategies management (KAM) programme continues

and actions - both centrally and within our to be the primary focus for our BD team.

teams - under each head remain joined Talking to our clients about their challenges

up and complementary. More to come on and looking to help where we can is the very

this in due course but, for the time being, least we can do to support them at this time.

delivering exceptional client service is vital.

In terms of marketing, engaging with

The best way to attract new instructions is by Higgs through social media is a great

reaching out to our existing clients. If nothing way to share good news stories and

else, getting repeat business is cheaper and promote the firm, naturally ensuring that

easier than winning new clients. Make sure you we maintain client confidentiality at all

really understand their needs. Deliver excellent times. Make sure you connect and follow

service. It’s all part of building your reputation. us at any or all of the following:

And, as well as retaining that client, you can

ask for recommendations and testimonials. Facebook

The second best place to win new business

Twitter

is also existing clients! Are you helping your

colleagues? Are there opportunities for other

LinkedIn
teams to provide services to the same client?

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