Page 56 - DaggaBay Magazine Issue 4
P. 56

This public relations specialist
                                                                          uses email, custom apps, social

                                                                               media, or other web-based
                                                                                 platforms to interact with
                                                                       potential and existing customers.
                                                                      It's a fun role that usually exists as
                                                                            part of a cannabis company's
                                                                              marketing strategy. Internet

                                                                        marketing, communications, and
                                                                        digital media design are all good
                                                                        educational paths for this career
                                                                      as most paid marketing strategies

                                                                                will not work for cannabis
                                                                                                   companies.
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