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DOMINO’S PIZZA GROUP September 2018 v1.1

1.0 SHOP FRONT

Our shopfronts convey our brand image to the built Our illuminated menu boards should be located adjacent
environment. The architectural composition and choice of to the entrance door. The opening hours should be
materials contribute important elements in projecting our displayed as a frosted vinyl applied graphic on the
presence, along with our signage. We want to be bold yet entrance door or shopfront glazing.
also remain sympathetic to our context, integrating into No other marketing displays should be displayed in the
the community. shopfront window.

Typical shopfronts should be composed of three zones: Our corporate approach to shopfronts is the use of a
single, block colour of RAL 7043 Traffic Grey. Use of a single
• a low level stall riser, approximately 400mm high colour brings harmony between the individual elements
finished in powder coated aluminium panels to RAL and provides a sophisticated look to the high street.
7043 traffic grey. Alternatively a dark grey tile may be
used (where appropriate). This is practical, minimising Our property estate is diverse. Many of our stores reuse
damage from pavement sweeps existing buildings, are away from the high street or
developed in areas with specific constraints. Our architects
• a high level fascia / signage zone. The size and will consider each new store independently and discuss
position of this will be dictated by the building lines and their thoughts on how to best apply our brand image
immediate context. Our signage will then be applied externally at the briefing meeting.

• a middle zone with maximum glazing into the customer
areas. Views of seating, feature walls, vibrant graphics
and impact lighting and must be considered as a
shopfront display which will appeal to passing custom
Customer entrance doors should be designed opposite
the order counter to simplify customer access and route
of approach where possible. The location of the entrance
doors must also be considered in the overall external
composition of the shopfront.

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