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DESIGN
D2 Instore Shopfronts (Exterior)
D2.4 Shopfront Display
Beyond the physical layout, signage and Where ‘MMM’ bars cannot be used, the scheme
digital posters, the style and quality of furniture specific feature chairs should be located in
and lighting has a significant impact on the the shopfront. Refer to interior section of this
aesthetics and appeal of the shopfront. document.
‘MMM’ bars should be used in all instore Furniture in the shopfront should be enhanced
by the use of scheme specific pendant lights.
shopfronts unless site specific constraints Where ‘MMM’ bars are utilised, pendant lights
prevent this. The ‘MMM’ bars have integral should be set out over each tray position with
low level lighting. This one element of furniture the underside of all pendant lights set to a
provides mood lighting and additional brand consistent height. Where other feature seating
presence in the high street whilst demonstrating types are used, pendant lights should be
change externally. It is also a very efficient centred over individual tables.
seating element, usually resulting in the increase
of seats per square meter in this area. Like
communal tables, ‘MMM’ bars work on a 600mm
incremental basis, with options indicated in the
furniture setting out section of this document.
D2.4 Shopfront Display 3.0 15 January 2016
