Page 5 - 2022 NABCA Annual Conference Brochure

BUSINESS SESSIONS

Tuesday Wednesday
May 24 May 25

10:15 am – 11:30 am 10:15 am – 11:30 am

Grand Sonoran Ballroom Grand Sonoran Ballroom

Business Session I: Business Session II:

AB ‘C’ Suite: In the “Spirit” of

An Executive View of Helping: A Look at the
the Changing Business Positives that Spirits

Landscape Revenue Can Bring

Over the course of the last few years, we have From private sector philanthropy to government
seen significant shifts in the beverage alcohol funding for public health and safety, spirits
industry. COVID has not only introduced new revenues are used in many altruistic ways to
and unique challenges such as supply chain better society and offset harms caused by
and workforce issues but has also accelerated misuse of the product. In this session you will
new topics like Ecommerce and delivery. In learn about some of these incredible and
this business session, well-known interviewer generous programs, and where there are
Geoff Colvin will engage ‘C’ level executives potential opportunities to contribute even more.
from the beverage alcohol industry on an array This session will inform, promote, and hopefully
of relevant topics ranging from digital media to inspire this continuing effort to put these dollars
hiring trends. to beneficial use.

MODERATOR:
GEOFF COLVIN, Senior Editor-at-Large, Fortune
and Bestselling Author

5