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What can you do about it?
Here are a few simple but effective steps to take control of
your online reputation without adding unnecessary admin
to an already busy day:

Claim your Google Business Profile
It’s free and gives you the ability to
update information (like opening times
and phone numbers), add photos of
your premises, and most importantly —
respond to reviews.

Monitor reviews regularly How to claim your Google
Business Profile
You don’t need to obsess over them,
but a quick check once or twice a Find your Business Profile:
month allows you to spot patterns Search for your business
or address concerns early. name on Google Search or
Google Maps.

Respond professionally— Claim it: If the profile is
especially to negative comments unclaimed, you’ll see a “Claim
Thank the patient for their this business” or “Own this
feedback, acknowledge their business” button.
concern, and offer to take the
conversation offline. A calm, Click the button: Follow
courteous reply shows you care the prompts to start the
about patient experience without verification process.
breaching confidentiality.
Verify: Google will guide you
Encourage positive reviews through verification options,

If a patient compliments the service which might include phone,
email, or postcard.
they’ve received, it’s perfectly
reasonable to say, “We really Complete the process: Once
appreciate feedback—if you’re happy, verified, you’ll gain ownership
feel free to leave us a quick Google and can manage your profile.
review.” You’d be surprised how many are
willing, but simply haven’t thought to do it.

Educate your team
Frontline staff—especially in the dispensary —
can play a key role in shaping positive impressions.
A warm interaction at the counter can lead directly
to a five-star review.

Final thought: Reputation isn’t just word-of-mouth anymore
Patients still value local knowledge, trusted clinicians, and good
old-fashioned service. But the way they talk about it—and the
way new patients find you—has shifted. Digital visibility matters,
even in a rural setting.
Taking a few small steps to manage your Google Reviews could
mean more than just a polished online presence. It could lead to
improved patient confidence, stronger community relationships,
and a clearer reflection of the care you deliver every day.

or call us on 01904 558 350 Google reviews | PS Magazine 17

16/07/2025 12:10:03
P4304.1-V112_PS Magazine - August 25 (print).indd 17
P4304.1-V112_PS Magazine - August 25 (print).indd 17 16/07/2025 12:10:03