Page 13 - P4403.59-V53_Numark Magazine July 24 FINAL
P. 13

MARKETING


                                                                  YOUR FLU


                                                                  SERVICE





                                                                   Since the pandemic, the general
                                                                   public has become more aware about
                                                                   the importance of winter health
                                                                   vaccinations and protecting those
                                                                   most vulnerable. With more people
                                                                   conscious about their health and
                                                                   having a better understanding of the
                                                                   services pharmacy can provide, more
                                                                   customers are turning to their local
                                                                   pharmacy for their annual winter flu
                                                                   jab; whereas previously they have
                                                                   contacted their GP or forgo getting
                                                                   vaccinated altogether.
                                                                   Supporting your community is imperative
                                                                   this flu season, but by offering a private flu
                                                                   vaccination service is also another way that
                                                                   you can accrue additional revenue.
                                                                   Here at Numark, we want to help you deliver
                                                                   a robust service, and alongside the essential
                                                                   elements such as training and vaccines, we’re
                                                                   here to support with marketing.

                                                                   Marketing is critical, after all, there’s little point
                                                                   in having a seamless and well planned out
                                                                   service if nobody knows you are offering it.
                                                                   A successful service is reliant on a visually
                                                                   impressive and engaging campaign to drive
                                                                   new customers to book in for your service,
                                                                   as well as notifying your regular customers
                                                                   collecting their prescriptions.




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         P4403.59-V53_Numark Magazine July 24.indd   13                                                          12/06/2024   09:30:48
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