Page 14 - P4403.59-V53_Numark Magazine July 24 FINAL
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NUMARK ARE HERE 2024 Flu Point of Sale
TO SUPPORT YOU! materials
In August’s Member Support Pack, you will
Motivating your team to also receive your POS materials to market
support recruitment your flu vaccination service in store. It is
advisable to start putting out marketing
Your team will play an important role in materials around a month before the start
recruiting customers into your flu service. of the vaccination season. Displaying point
of sale materials around and outside your
Training is key to ensure staff are informed pharmacy will promote that you offer the
and engaged. Consider delivering a short service and drive footfall into your pharmacy
training session to help them understand the for those seeking their vaccination.
service, eligibility criteria, how to engage with
customers and how to promote the service. Materials include:
Remember that customers within the ‘at risk’ • A2 poster – to display on your shop
groups may attend your pharmacy up to five window to advertise you are offering the
times within the flu season for a prescription, service
this presents multiple opportunities to • A4 poster – to display inside your
vaccinate. Engage with all customers pharmacy to advertise you are offering
visiting the pharmacy, whether bringing in the service
a prescription, purchasing OTC products or
using other services. • Shelf talkers – these can be positioned in
key locations of your pharmacy, including
We also have developed a new Counter where cold and flu treatments are
Excellence and Pharmacy Excellence modules
to prepare you to support your customers • Stickers – can be stuck on prescription
during the flu season which you can access bags to advertise you are offering the
via our Numark Training Library at service
numarknet.com/training. You will also receive additional POS in
September’s Member Support Pack which
A2 will include:
Book your • A3 poster - to display on your shop
window to advertise you are offering the
flu jab now. • service
Bunting – this can be hung above the
Flu vaccinations available at counter or over your consultation room
this pharmacy.
A3 You are also able to download digital
versions of the materials if you require more
Book your
at numarknet.com/training.
flu jab now.
Digital marketing
Flu vaccinations available at
this pharmacy.
A4
Have you considered advertising your flu
Book your
vaccination service on local Facebook
flu jab now.
community pages or community forum
this pharmacy.
Flu vaccinations available at
Speak to the team for more information.
websites? This is a great way to reach
a wider demographic and also those
customers who are used to finding and
Speak to the team for more information.
booking services online.
Speak to the team for more information.
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