Page 14 - P4403.59-V53_Numark Magazine July 24 FINAL

NUMARK ARE HERE 2024 Flu Point of Sale
TO SUPPORT YOU!
Motivating your team to
support recruitment
Your team will play an important role in
recruiting customers into your flu service.
Training is key to ensure staff are informed
and engaged. Consider delivering a short
training session to help them understand the
service, eligibility criteria, how to engage with
customers and how to promote the service.
Remember that customers within the ‘at risk’
groups may attend your pharmacy up to five
times within the flu season for a prescription,
this presents multiple opportunities to
vaccinate. Engage with all customers
visiting the pharmacy, whether bringing in
a prescription, purchasing OTC products or
using other services.
We also have developed a new Counter
Excellence and Pharmacy Excellence modules
to prepare you to support your customers
during the flu season which you can access
via our Numark Training Library at
numarknet.com/training.
A2
Book your
flu jab now.
Flu vaccinations available at
this pharmacy.
A3
Book your
flu jab now.
Flu vaccinations available at
this pharmacy.
A4
Book your
flu jab now.
this pharmacy.
Flu vaccinations available at
Speak to the team for more information.
Speak to the team for more information.
Speak to the team for more information.
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materials
In August’s Member Support Pack, you will
also receive your POS materials to market
your flu vaccination service in store. It is
advisable to start putting out marketing
materials around a month before the start
of the vaccination season. Displaying point
of sale materials around and outside your
pharmacy will promote that you offer the
service and drive footfall into your pharmacy
for those seeking their vaccination.
Materials include:
• A2 poster – to display on your shop
window to advertise you are offering the
service
• A4 poster – to display inside your
pharmacy to advertise you are offering
the service
• Shelf talkers – these can be positioned in
key locations of your pharmacy, including
where cold and flu treatments are
• Stickers – can be stuck on prescription
bags to advertise you are offering the
service
You will also receive additional POS in
September’s Member Support Pack which
will include:
• A3 poster - to display on your shop
window to advertise you are offering the
• service
Bunting – this can be hung above the
counter or over your consultation room
You are also able to download digital
versions of the materials if you require more
at numarknet.com/training.
Digital marketing
Have you considered advertising your flu
vaccination service on local Facebook
community pages or community forum
websites? This is a great way to reach
a wider demographic and also those
customers who are used to finding and
booking services online.
12/06/2024 09:30:48
12/06/2024 09:30:48