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It’s time to take This can be transferred across a variety
of the conditions you offer and is a good
matters into opportunity to highlight other services.
Consider speaking with local care homes,
our own hands gyms, and other private healthcare
establishments to form a partnership for
promotion.
Whilst the figures may look a little bleak, Make it easy to book
and pharmacy teams are certainly feeling
the pressure with the increasing number Simplicity to access and book the
of consultations, there is still work that service, will have a huge impact on
can be done, with minimal effort to drive driving patients to your pharmacy.
engagement in the service and further Capturing an audience is now in
patient interaction. huge competition with web search
Focus on condition being fundamental in the decision
of which business to choose.
Much of the campaign work and marketing We’ve recently partnered with
that has been created to support the role EBY to provide our members
out of the pharmacy first service has been with customisable, search engine
generalised, offering an overview of the seven optimised website templates,
conditions. including all the features to
It might be time to start looking at alternative create a professional, user friendly
routes to interact with and engage with website.
patients, providing a specific, deeper dive Our web templates seamlessly
into the conditions available through the integrate with HasHealth Service
Pharmacy First pathway. Booking Platform, allowing your patients
To support our members in this area, we’re to easily go online, view your available
taking a more focused approach, looking at services and book online, opening up
the opportunity within each clinical condition, opportunities to drive more patients in for
helping you to understand: both your private services and NHS services,
• The clinical pathways including pharmacy first.
We’ve written a full overview of the new
• Alternative support available to patients if offer on pages 36-39! Don’t miss out on the
they don’t meet the criteria
opportunity.
• Seasonal drive and impact Numark are here to support
Take a look at our Otitis Media summary our members
overleaf, as we look at the upcoming back
to school season and ways to communicate We want all of our members to successfully
with local communities about the condition deliver the Pharmacy First service, not only
and the service pharmacy can provide. to better care for their communities but to
Get the word out to your local also ensure that they are taking advantage
of the funding associated with delivering the
communities service.
Don’t rely on referrals. You can drive On NumarkNet, we have a dedicated hub
significant impact through basic interaction page with everything you need, including
with your local communities and make them downloadable resources and guidance, as
aware of the services you’re offering. well as training, marketing materials and
Consider local marketing facilities and discounts on medical equipment. Access all
making your services known. In our otitis of this support at
media piece, we look at the opportunity of numarknet.com/pharmacyfirst
contacting local schools and nurseries about
the condition and service available.
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