Page 11 - P4403.14-V108 September OTC Magazine 2025 (Print Ready) (1)

Maximise OTC revenue

Coughs, colds, and the flu are among the most widespread illnesses during
the winter period and contribute to a high volume of footfall in pharmacy
making it imperative that your OTC offering for this category is correct and
fully stocked.

Check out deals in YourOTC magazine in your Member Support Pack or the
Numark eShop, to get stocked up on essential products.

Point of Sale

marketing materials

We have developed Point of Sale
marketing materials to help you promote
awareness that your pharmacy is winter
ready and that you are encouraging
patients to come to you for treatment of
their winter ailments, without needing to
make a GP appointment.

• A3 window poster
• A4 window poster
• Shelf talkers
• Shelf wobblers
• A5 strutcard

ü

Next steps: Preparing for success

ü Train your team: Leverage the Pharmacy Excellence and
Counter Excellence modules on the Numark Training platform
to prepare your staff for winter service offerings.

ü Stock and promote: Ensure supplies for both NHS and private
services, plus OTC essentials, are well stocked.

ü Set targets: Aim for consultation thresholds (e.g., 30 clinical
pathways/month in England or 100 interventions/month in
Scotland) to unlock funding or reimbursement opportunities.

Use these upcoming cold months not just to support your
community, but to maximise your revenue potential and
solidify your position as an essential winter healthcare
provider.

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P4403.59-V68_Numark Pharmacy Magazine_September 25 6000th member cover 2.indd 11 11/08/2025 13:50:56