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The 2025 10 Year Health Plan: Big Solutions involve redesigning incentives and
ambitions for pharmacy systems, and incorporating feedback loops,
so the GPs can see how much time Pharmacy
The 10 Year Health Plan for England (2025) First has saved them. Whilst collaboration
lays out ambitions to make the NHS can help design pathways that work for both
more preventive, accessible, and digitally parties AND patients.
enabled. Community pharmacy features
prominently. Delivering more clinical services,
taking a bigger role in long-term condition Towards a collaborative culture
management and leading in prevention and
early diagnosis. This isn’t about pharmacy Culture change is as important as policy
being a helpful extra – it’s about being a change. Pharmacists must see themselves Wrap Up an Efficiency
central pillar of primary care. But to deliver, as part of a wider healthcare team, while
collaboration must be embedded in everyday GPs and others must view pharmacy as a Boost This December.
practice, supported by shared systems, joint partner, not competition. Education can help
training, and aligned incentives. when students from different professions
learn together early, collaboration later feels Golden Tote and Pharmacy Manager -
natural. And structured standards like ISO
Pharmacy First: More than 44001 provide accountability frameworks working together to deliver more for
just convenience that turn “goodwill” into measurable your pharmacy.
outcomes. The good news? With Pharmacy
Launched in early 2024, Pharmacy First allows First gaining traction and the 2025 Health
patients to access NHS-funded consultations Plan giving pharmacy centre stage, the As part of our new partnership, get the
for seven common conditions, with more to groundwork is already being laid.
come, directly from their local pharmacy. It’s hardware, software, and maintenance at
not just about convenience; it’s a practical no upfront cost* with all the benefits of
demonstration of collaboration in action. Collaboration as default Golden Tote included.
The message is clear: community
For Pharmacy First to succeed, three pharmacy is no longer just a convenient Plus, Numark members receive a
things matter: option – it’s becoming central to the
NHS vision for the future. Collaboration, 1% monthly rebate on their total
communication, and behavioural nudges PHOENIX spend.
Referral pathways between GPs and are the tools that will get us there. If systems
pharmacies must be clearer. Data sharing and incentives make collaboration the
must be seamless, and public messaging default, then working together won’t be an
must be consistent, so patients know aspiration – it’ll be the norm.
where to go. For pharmacy teams, this is both a
Behavioural economics is at play here too. challenge and an opportunity: to step into
If GPs actively encourage patients to use expanded clinical roles, show leadership in
Pharmacy First, uptake grows. If messages prevention, and cement our place as
are mixed, patients stick with old behaviours. trusted, collaborative clinicians at the heart
But there are still barriers to seamless of primary care.
collaboration. Despite the policy momentum, Collaboration isn’t optional anymore.
barriers remain. Professional boundaries, It’s the way forward.
patchy record-sharing, and conflicting
financial incentives can all slow progress.
From a behavioural standpoint; status quo
bias: sticking with old habits, Loss aversion:
fearing loss of autonomy or income and
present bias: prioritising today’s workload
over long-term benefits, all highlight some
of the challenges. Act now to set your pharmacy up for success in the new year.
*Repayments are spread over 48 months, interest free.
Scan for
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