Page 18 - P4304.1-V96_PS-Magazine-April 2024

Top recommendations for healthcare professionals

Marie begins by addressing the fundamental question of how healthcare professionals
can use social media as a tool for engaging with patients effectively. Her top
recommendations include:

Choose
the right
Define your platforms:

T ailoring platform
purpose:
selection to the
Clearly outlining
target audience’s
goals for social
demographics.
media use, such as
patient education,
health promotion, or
consistency:
marketing.
Maintaining a regular
content visually
posting schedule to
keep the audience
appealing:
Create Make your Establish
Emphasising the
engaging
engaged.
importance of
high-quality visuals
content:
and maintaining a
Utilising various
consistent style.
infographics, videos,
formats like
Monitor
and articles to keep
content interesting.
social media
Tracking
performance
through analytics
policy:
tools to refine
Schedule Create a analytics:
strategies.
Implementing
guidelines for staff
content:
representation on
Utilising scheduling
social media.
tools for efficient
content planning.