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Ensuring patient-centric presence
Common To foster a sense of community and support, healthcare
challenges professionals must ensure their social media presence
and solutions remains patient-centric. Marie’s recommendations include:

Navigating the challenges
healthcare practitioners face
on social media is crucial for
successful engagement. Listen actively: monitor
Marie addresses common platforms for patient feedback
issues and suggests solutions: and use it to shape content.

1. Privacy concerns:
emphasising the Engage in two-way communication:
importance of protecting responding promptly to inquiries and
patient privacy and encouraging open dialogue.
complying with regulations.
2. Maintaining
professionalism: Provide valuable information:
balancing professionalism tailoring content to patient
with approachability needs and preferences.
by establishing clear
guidelines.

3. Handling negative Humanise your content: sharing
feedback: addressing personal stories (with consent)
criticism professionally and to connect with patients.
using it as an opportunity
for improvement.

4. Time constraints: Create supportive spaces:
allocating specific time establishing online support
slots and planning content groups for patient interaction.
in advance.

5. Staying informed about
platform changes: regularly Educate and empower: providing
educating oneself about educational content to empower
platform updates. patients in decision-making.
6. Managing content quality:
developing a content Maintain sensitivity and empathy:
calendar for organised and responding with compassion, especially
high-quality posts.
in sensitive healthcare discussions.

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