Page 18 - P4304.1-V109_PS Magazine - May 2025 (print)

New ways

to connect

with patients

Social media isn’t just for big brands or retail
businesses—it’s a free and effective way to connect
with your patients, build trust, and strengthen
relationships. For dispensing doctors, social media can
serve as a vital link between you and your patients,
ensuring they stay informed, engaged, and connected to
their healthcare provider.

With platforms like Facebook and Instagram, you can
enhance patient communication, share important health
information, and maintain a strong digital presence that
keeps your dispensary at the forefront of their minds.

Building patient trust and engagement

As a dispensing doctor, you already have strong, trusted
relationships with your patients. Social media allows
you to extend that trust into the digital world. Regular,
friendly updates reassure patients that they are in good
hands and that their healthcare provider is accessible
even beyond clinic and dispensary visits .

Simple ways to engage your audience:
Health Tips & Myth-Busting Posts – Share bite-sized
health advice or debunk common medical myths to
educate and inform patients.
Polls and Quizzes – Encourage interaction by asking
patients about common health topics or preferences
(e.g., “Do you know the difference between a
cold and the flu?”).
Behind-the-Scenes Clips – Show your
team in action—dispensing medication,
offering friendly advice, or simply preparing
for a busy day.
Q&A Sessions – Use social media stories
or live features to answer frequently asked
patient questions in a quick,
accessible format.

18 PS Magazine | New Ways To Connect With Patients Buy direct online at PSUK.co.uk

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