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During my visits across the UK alongside the account managers, I continually hear
              dispensary staff highlighting that the generic price on the portal can be higher than the
              Drug Tariff and other wholesaler portals. If there is one thing that you take away from
              today’s article, it is that the generic price you see on our portal is not the net price that you
              will pay for that product – it is the invoice price before your APM rebate and loyalty bonus is
              applied.
              It is important that dispensary staff understand how APM works - a lack in understanding of
              this can drive some purchasing decisions that can really hurt the dispensaries profit. I have
              used the screenshot of Citalopram 10mg to demonstrate how simply looking at the screen
              price can cause you to lose money. You can see below that the KEYS product has an Invoice
              price of £1.89 versus a Drug Tariff price of £0.85, however, the actual net price after your
              APM rebate for that line was £0.38, that’s a rebate of £1.51 on each pack.

              Please note, that we will always substitute a higher priced generic to the KEYS product
              regardless of what you select on screen, so a KEYS product would have been sent in place of
              the Teva brand in the Citalopram example below. We acknowledge that the multiple options
              for one strength can be confusing and are looking at ways that we only list the KEYS product.
























              I have included some further examples of product rebates from November below.
            %                                           Product Description            £0.96  Invoice   £0.50  Rebate
                        High
                                                                                                               APM
                                                                                                       APM
                                                                                        DT
                                                                                                       Price
                                                                                       Price
                                                                                               Price
                                                                                                                %
                                                                                               £0.90
                                                        Citalopram 40mg Tablets (28)
                                                                                                               45%
                                                        Felodipine 10mg SR Tablets (28)
                                                                                       £4.81
                                                                                                               69%
                                                                                               £3.99
                                                                                                       £1.25
                        Rebate
                                                                                                               41%
                                                        Levothyroxine 50mcg Tablets (28)
                                                                                       £0.71
                                                                                                               59%
                                                                                               £0.68
                                                        Prednisolone 1mg Tablets (28)
                                                                                                       £0.28
                                                                                                       £0.29
                                                                                               £0.56
                                                        Folic Acid 5mg Tablets (28)    £0.69   £0.40   £0.24   49%
                                                                                       £0.78
                                                                      APM
                                               DT    Invoice   APM
                Product Description                                  Rebate
                                              Price   Price   Price
                                                                       %                  Low
                Atenolol 25mg Tablets (28)    £0.93   £0.85   £0.78   8.5%    %
                Bisoprolol 5mg Tablets (28)   £0.75   £0.48   £0.44   8.5%
                Fesoterodine 8mg PR Tablets (28)  £3.69  £3.20  £2.77  14%
                Losartan HCTZ 100mg/12.5mg    £8.56   £7.84   £6.90    12%                Rebate
                Tablets (28)
                Ramirpil 1.25mg Tablets (28)  £1.17   £1.07   £0.91   15%



               or call us on 01904 558 350                                        Generic Purchasing | PS Magazine   5


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         P4304.1-V93_PS-Magazine-January 2024.indd   5                                                           14/12/2023   10:10:57
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