Page 4 - The Perfect Balance_Adaptable Concepts for Retail_Neat
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INTRODUCTION


















            BENU 2.0 & BENU LIGHT:
            BENU 2.0 & BENU LIGH                              T:

                                      O THRIVE
                                   T
                                                            T
                                                               OGE
            DESIGNED               T  O THRIVE              T  OGE      THER
                                                                        THER
            DESIGNED TO THRIVE TOGETHER
            DESIGNED
            Over the past decade, our European BENU brand has experienced remarkable growth, solidifying its

            presence across diverse markets. Our flagship BENU 2.0 concept remains the gold standard for

            high-profile locations, excelling in major shopping centres and prime high street venues.

            Recognizing that approximately 70% of our portfolio serves community-based and rural areas,
            we identified the need for a tailored solution — BENU Light was created to meet this demand.






            Together, BENU 2.0 and BENU Light form a complementary framework, each designed to address distinct

            market dynamics. This dual approach empowers our country teams to strategically select the right model
            while strengthening BENU’s brand presence across Europe.









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