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INTRODUCTION


















 BENU 2.0 & BENU LIGHT:
 BENU 2.0 & BENU LIGH T:

 O THRIVE
 T
 T
 OGE
 DESIGNED  T O THRIVE  T OGE THER
 THER
 DESIGNED TO THRIVE TOGETHER
 DESIGNED
 Over the past decade, our European BENU brand has experienced remarkable growth, solidifying its

 presence across diverse markets. Our flagship BENU 2.0 concept remains the gold standard for

 high-profile locations, excelling in major shopping centres and prime high street venues.

 Recognizing that approximately 70% of our portfolio serves community-based and rural areas,
 we identified the need for a tailored solution — BENU Light was created to meet this demand.






 Together, BENU 2.0 and BENU Light form a complementary framework, each designed to address distinct

 market dynamics. This dual approach empowers our country teams to strategically select the right model
 while strengthening BENU’s brand presence across Europe.









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