Page 5 - The Perfect Balance_Adaptable Concepts for Retail_Neat
P. 5
INTRODUCTION
BENU 2.0 & BENU LIGHT:
BENU 2.0 & BENU LIGH T:
O THRIVE
T
T
OGE
DESIGNED T O THRIVE T OGE THER
THER
DESIGNED TO THRIVE TOGETHER
DESIGNED
Over the past decade, our European BENU brand has experienced remarkable growth, solidifying its
presence across diverse markets. Our flagship BENU 2.0 concept remains the gold standard for
high-profile locations, excelling in major shopping centres and prime high street venues.
Recognizing that approximately 70% of our portfolio serves community-based and rural areas,
we identified the need for a tailored solution — BENU Light was created to meet this demand.
Together, BENU 2.0 and BENU Light form a complementary framework, each designed to address distinct
market dynamics. This dual approach empowers our country teams to strategically select the right model
while strengthening BENU’s brand presence across Europe.
04 05
