Page 47 - Theoretical and Practical Interpretation of Investment Attractiveness

I.V. Skopina, Yu.O. Baklanova, A.A. Agaev also support this idea 54 . However,
according to A.E. Bystryakov 55 , the idea that "investment potential" and "investment
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capacity" are the same is incorrect . V.V. Bykovsky and B.A. Chub also support this view .
In the second explanation, investment capacity is seen as the amount of investment
resources used to implement investment projects or complex targeted regional programs. In
this case, investment capacity, for example, can be presented in the form of a budget estimate.
In the third explanation, investment capacity is considered to be the maximum volume
of successful investments made. According to B.A. Chub, "When we talk about the
investment capacity of a region, we need to understand the amount of investment in a specific
area that corresponds to the purpose (economic efficiency) of the investment, we need to
understand the volume of investment ."
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According to S.A. Kostornichenko , the investment capacity of a company is the
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maximum amount of successful investments made by the company. In her scientific work
entitled "The Investment Potential of the Region," N.I. Klimova explains in detail the nature
of "investment potential."
The category "potential" is used in general linguistics to refer to "resources," but in
economics, it has its own characteristics. These characteristics are highlighted when using the
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entire complex of resources in economic activities .
Certainly, the term "potential" in economics has its own unique characteristics, and to
clarify its economic nature, it is necessary to analyze the etymology of the word and its current
meaning. In our opinion, the investment potential of a company should be understood as the
resources that indicate the level of its capabilities for successful business activities. N.N.
Klimova defines "potential" as the ability to achieve maximum results. However, the mere
presence of significant investment potential does not guarantee great results in investment
activities. Having sufficient potential does not necessarily lead to significant results.
Y.A. Korchagin, I.P. Malichenko, and others believe that the investment potential of a
country, region, municipality, or enterprise is understood as the ability of the subject to
effectively use investments 61 . However, according to A.E.Bystryakov, the concepts of
"investment potential" and "investment resource" should not be equated. V.V.Bykovskiy and
B.A. Chub also support this view.

54 Skopina I.V., Baklanova Yu.O., Agaev A.A. Investment climate of territories: a global and national perspective //
Management in Russia and abroad. 2006. No. 2.
55 Bystryakov A.Ya. Formation of the market of investment resources and improvement of the quality of construction
products: Doctoral dissertation in Economics. – Moscow, 1997.
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Bykovskiy V.V. Investment potential: mechanism of formation and use. – Moscow: Mashinostroenie-1 Publishing
House, 2002. – 168 p.
57 Chub B.A. Activities of the main subjects of the national economy at the meso level. – Moscow: BUKVITSA, 2001. –
254 p.
58 The same source.
59 Kostornichenko S.A. Management of investment adaptability of construction enterprises: Dissertation for the degree
of Candidate of Economic Sciences. – Volgograd, 2003.
60 Klimova N.I. Investment Potential of the Region. – Yekaterinburg: Ural Branch of the Russian Academy of Sciences
Publishing, 1999. – 276 p
61 Korchagin Yu.A., Malichenko I.P. Investments: Theory and Practice: Textbook. – Moscow: UNITI-DANA, 2008. –
453 p.
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