Page 44 - Theoretical and Practical Interpretation of Investment Attractiveness

aspects: the economic content and characteristics of the category; its different aspects
compared to other similar categories; the relative independence of the category; its
relationship with other categories and its place in the market model of its development. Pay
attention to the concept of "opportunity" to clarify the economic nature of the category of
"investment activity". This term is used in the form of "potential".
The term "investment potential" first appeared in economic literature in the early
1980s, but at that time, its economic nature was not clearly defined. The study of this topic
began in the second half of the 1990s. (At this point, it should be noted that the concept of
economic potential, its etymology, and its substantive nature are detailed in paragraph 2.1 of
the monograph.)
V.V. Bocharov's scientific works shed light on the nature of this concept. In these
works, the balance between demand and supply for investment resources in the market
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economy is considered as a basic component of investment activity.
Analyzing the structure of investment demand, V.V. Bocharov distinguishes two types
of demand: potential demand and specific demand - the real supply of capital. Based on this,
V.V. Bocharov considers potential demand as a situation where the economic subject aims
only to accumulate benefits, rather than realizing them .
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The second type of investment demand, according to the author, is recognized as the
activities of investment entities in the investment goods market, that is, the implementation
of objectives in practice.
V.V. Bocharov's definition is further elaborated by F.S. Tumusov:
"Investment potential is a unity of investment resources that ensure material, financial,
and intellectual needs in the investment market, capable of adapting to real demand."
Scholars A. Margolin and A. Bystriakov further developed this concept, providing the
following explanation: investment potential is the capital that can meet all the requirements
of the investment market in terms of investment demand .
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In the scientific works of T.G. Glushkov , the focus is on resources in relation to
investment potential. Y.A. Doroshenko's research defines investment potential as the amount
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of benefit that can be obtained from using resources within a certain time frame .
N.I. Klimov's fundamental research emphasizes a separate place in the study of
investment potential. The author proposes a theoretical framework based on the results, and
explains: "Investment potential is the characteristic of being able to acquire the maximum

38 Bocharov V., Popova R. Financial and credit mechanism for regulating the investment activities of an enterprise. - St.
Petersburg, 1993.
39 Tumusov F.S. Regional investment potential: theory, problems. Practice. - Moscow: Economics, 1999. - 272 p.
40 Margolin A.M., Bystriakov A.Ya. Methods of state regulation of the process of overcoming the investment crisis in the
real sector of the economy. - Chelyabinsk: South-Ural publishing house, 1998
41 Glushkova T.G. Investment potential of the region: some approaches to analysis // Regional strategy of sustainable
socio-economic growth: Abstracts of the sci.-practical conf. Pt.1. - Yekaterinburg, 1998. - 73 p
42 Doroshenko Yu.A. Assessment and mechanism of management of the economic potential of the territory: Dr. econ.
sci. diss. - Belgorod, 1998
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