Page 214 - 20230703_IGAI_MNG_Prototipo

TABLE OF CONTENTS

1 Introduction 34 2. Various fields of application
2 Basic principles 35 2.1 Electronic media
5 Use of colour and typography 36 Audiovisual signature
for the Policies 38 Social Media – Profil Picture
6 Cases of non-standard application 39 Social Media – Header
for the logo 40 Social Media – Examples
42 Social Media - Visual Content
10 1. Visual elements 44 Website banners and headers
11 1.1 Logo 46 Mobile applications
12 Positive versions “standard” 54 E-learning applications and
(vertical) examples
13 Positive versions (horizontal) 55 Desktop applications and
14 Negative versions (vertical) examples
15 Negative versions (horizontal) 57 Electronic Newsletters
16 Language versions (vertical) and examples
17 Language versions (horizontal) 60 PowerPoint and examples
18 Typography size, leading and 63 2.2 Publications
typography (vertical) 64 Grid system for cover
19 Proportion and protection area 65 Grid system for A4 cover, back
(vertical) cover and examples
20 Typography size, leading and 74 Grid system double page A4
typography (horizontal) and examples
20 Proportion and protection area 80 Grid system for A4 Magazine
(horizontal) and examples
21 Proportion and protection area 82 Grid system for A4 newsletters
22 Minimum sizes and examples
and alternative uses 85 Grid system for A4 factsheet
23 Mute version: examples and examples
25 Colours 89 Grid system for A4 cover, back
26 Dos and Don’ts cover and examples (horizontal)
27 1.2 Visuals 92 Grid system for double page
28 Use of images and graphic effects and examples (horizontal)
29 1.4 Typography 94 Grid system for A4 cover folded
30 Main typography: in two and examples
EC Square Sans Pro 96 Grid system for 21 x 21 cm cover,
31 Secondary typography: Garamond back cover and examples
32 Alternative typography 141 Grid system for double page
for Office and Web: Verdana 21 x 21 cm
33 Alternative typography for Office 100 Grid system for A5 cover,
and Web: Arial back cover and double page
103 Grid system for A5 cover, back
cover and double page (horizontal)
106 Grid system for A6 cover,
back cover and double page
108 Grid system for A6 cover, back
cover and double page (horizontal)
112 Grid system for B5 cover, back