Page 218 - 20230703_IGAI_MNG_Prototipo

Introduction

Basic principles

3. The typographies: 4. The top banner of the document:

To make the page more dynamic, the texts will be Breathing space, a ‘showcase’ for the logo, a constant and
freely positioned in the area. It is recommended, but not unchangeable visual element, the banner is all of these rolled into
compulsory, to position the text justified (either flush left one. It can be white or EC corporate blue (the same blue as the EU
or flush right, ragged or on one of the ascenders or flag) or the same colour as the policy colour that is displayed in
descenders of one or more letters) on one or two of the both the footer box and the bottom line of the logo (see also p. 110).
vertical axes. Where possible, and in an effort to add The coloured banner can be used with a white background, flat
contrast, there is a requirement to highlight a word/part colour tints immediately under the banner, and clipped pictures
of a phrase by significantly increasing the size of the or an illustration (see examples on p. 167,168).
letter’s body. This word will also be in colour.

The typographies used in the visual identity are as
follows:

Professional print publications:
- main: EC Square Sans Pro
- secondary: Garamond

Web pages, web applications, PPT presentations,
e-mails, editable documents:
- Verdana or Arial

Working documents generated by special IT
applications:
- the current font remains applicable
(mainly TimesNewRoman and Arial)

Eurolook and Legiswrite documents:
- the current font remains applicable
(TimesNewRoman and Arial)

(for more information on the choice of typographies
and their use, see pages 33, 34, 35, 36 and 37).

3