Page 220 - 20230703_IGAI_MNG_Prototipo

Introduction

Use of colour and typography

for the Policies

Policy areas can choose any colour to aquire a degree of distinction within
the corporate look and feel. There is, however, no exclusivity regarding the
choice of colours, that means that a colour can be chosen by more than
one Directorate General.

The footer box does not refer only to policies. It can also contain
the name of an EU programme, a political initiative, an event etc.

To identify a policy, we have devised a ‘footer box’ as an integral part of
the visual identity. This footer box contains the name of the policy. It should
be noted that the height of this block is the same as the thickness of the
logo flag. It is therefore twice the height of the European Commission’s
corporate version which contains no text. The horizontal bar underlining
“European Commission” will always be in the same colour as the footer box
at the bottom of the page.

When the footer box contains a policy name, it’s colour has to be different
from the corporate colour unless the footer box text refers to a cross-
cutting initiative or political priority (e.g. EU Protects or #EUProtects)

Internal document E E
Contact: E E
DG COMM/A3 E E
E
E
E

The policy will be indicated in EC Square Sans Pro
Italic, with automatic leading spacing, and letter
spacing (tracking) -30 pts. The alignment is carried
out flush left on “European Commission”.

To determine the size of the character, divide
the height of the footer box by 9 upper case “E”s.
Depending on the colour of the policy (varying
degrees of darkness), we will opt for the typography
in white or black. No other colour can be used
in this area. The size of the text could be increased
up to 10 points (15% bigger) on an A4 format in
case of very short policy names.

5