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Look Different 18 Ways
              1. exhibit a reference model
              2. therapeutic efficacy
              3. communicate clinical status to the patient
              4.  communicate the evolution of a pathology to the
                patient
              5.  communicate simulated clinical situations with their
                resolutions to the patient
              6. inform the patient of the therapy performed
              7. increase the patient’s compliance
              8. useful diagnostic and planning tools for (DSD)
              9.  communicate the various treatment plans to the
                patient (DSD)
              10.  comparison tool between different operating    Fig 5: The photos allow us to document/analyze the
                 techniques                                       effectiveness of prosthetic temporary therapy
              11.  communicate a treatment plan to the dental TEAM
                 (Keynote, WhatsApp, Dropbox)
              12.  identify and communicate color and micro and
                 macro anatomy to the laboratory
              13.  identify and communicate the esthetic parameters
                 to the laboratory (DSD)
              14.  communicate the clinical status of a patient to
                 colleagues outside the study
              15. create your own photographic portfolio
              16. follow up with professional growth tools
              17. documentation for medico-legal records
              18. photo/video web sharing


           Fig 3: It will be thanks to photographic vision that we will
           show to our patients, the work team and to the profession of
           dentistry in “Look Different”

                                                                  Fig 6: We will show the patient the origin of the fistula


                                                                                              Visual Process Workflow












                                                                  Fig 7: Highlighting a problem and its etiology
           Fig 4: Based on the concept of vision expressed earlier, the
           interpretation and feelings aroused by viewing the image
           will be different depending on the observer. If observed by a   Often, following a diagnosis of tooth decay, the patient responds:
           patient: it will arouse the desire to emulate the same dentition.   but I don’t have any pain!!! Show the affected tooth decay and respond
           If observed by a dentist: perhaps he or she will dwell on the   to the patient, “So why not photograph it?”
           translucencies of the incisal edge or the shapes and texture of   But why does “what we see and understand” allow us to interact
           the soft and hard tissues                               with the state of mind of the observer?
                                                                     The  Digital  Smile  Design (DSD)  (Figure 16)  is  a  revolutionary
              Let us analyze the process that encompasses the concept of “vision”   methodology used by clinicians around the world, which allows you
           (Figure 2). If I wanted to use a term which would encapsulate an idea   to:
           to derive a new point of view, I would take my cue from the famous  • accurately diagnose aesthetics and function
                             [3]
           phrase “Think different” , which still echoes around the world. To get a  • perfectly design the treatment plan
           new perspective, let’s “Look Different.” It will be through photographic  •  convey  the  final  result  to  the  patient,  the  team  and  the  dental
           vision that we will show our patients and the dental profession how to   technician
           “Look Different” (Figure 3).                            •  take advantage of a powerful marketing tool which has a strong
              The author will attempt to elaborate on the concepts expressed with   emotional impact on the patient
           the image examples that each “look different” (Figures. 4 to 15).  At the exact moment when the patient understands the benefits
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