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si

Saman Amel’s
low-key suits and
knitwear blend
Scandinavian
subtlety with im-
peccable tailoring
by NICK SULLIVAN

THE SHORT STORIES BEST OF BOTH WORLDS

JACKET ($1,605), KNIT
POLO ($330), AND
SWEDISH STYLE, ITALIAN ACCENT
TROUSERS ($545) BY
SAMAN AMEL.
LEFT: ALL CLOTHING
BY SAMAN AMEL.

BESPOKE TAILORING CAN APPEAR A LITTLE DUSTY THESE DAYS.
It takes a long time, it costs a lot—and it requires showing up to multiple in-person
appointments. When Swedes Saman Amel and Dag Granath first set up the brand
Saman Amel as a custom clothier, however, they brought a modern attitude,
appealing prices, and a Scandinavian sense of minimalism to the old-school way
of making clothes. Their bespoke options require just one visit, for one thing. T H E S U M M E R
S W E R V E
And now, with a growing collection of even more accessibly priced ready-to-
wear offerings available exclusively at online-shopping specialist Mr Porter,
they’re bringing that same mentality out of the showroom and into reach for
those of us who prefer shopping off the (digital) rack. TA KE IT from
Speaking of the showroom: It’s in Stockholm and supplemented by temporary THIS GU Y
trunk shows in New York, London, and Seoul, but the clothes are made in Italy.
The Napoli jacket (around $2,900) is fully handmade in Naples. In Florence, the
Toscana jacket is made by machine and finished by hand; it starts around $1,700. Still got it in your head that a
Saman Amel works because it blends the handmade with the consistent aes- suit is stuffy, not sexy? Look GETTY IMAGES (GERE). COURTESY BRAND (REMAINING).
thetic of a designer. The brand’s determination to use only the best cloths and a at Richard Gere here, photo-
graphed in peak-Gere louche
tight, northern color palette means that the offer never feels stodgy. The duo’s
tailoring, and disabuse your-
capsule with Mr Porter is now on its third iteration and made in the same Italian
self of that notion. Wear a
Swedish designers factories used for their custom clothing. The prices drop considerably—a suit is suit like he does—in attitude,
Dag Granath (top) $1,800, with knitwear at $300 to $660—but the precision and style that make
and Saman Amel if nothing else—and you’ll be
(bottom). Saman Amel’s offerings so attractive in the first place remain very much intact. thriving all summer long.
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