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                                                                                                   “The desert boot is like
                                                                                                   a reliable friend,” says
                                                                                                   Bellentani. “It gains value
                                                                                                   with time like a pair of
                                                                                                   jeans. They will continue
                                                                                                   to influence different
                                                                                                   personalities and different
                                                                                                   subcultures in the future,
                                                                                                   I’m sure about that.”















                                                                                                   THE NEW 221


        REBOOT                      OF         A     CLASSIC





        The Clarks Original Desert Boot is one of the most legendary pieces of footwear. “You have a masterpiece

        in your hands,” says Matteo Bellentani, the head of product for Clarks Originals. So why mess with it?


                                           Toying with an icon is dangerous business but, if you’re going to do it, why hold back? With
                                           their striking, whiter-than-white new Desert Boot 221, Clarks spins a bold, fresh variation
                                           on their enduring classic.
                                           Head of product Matteo Bellentani and his design team were well aware of the pressure
                                           and responsibility that come with tinkering with a legend, but they embraced a technical
                                           hurdle—how to update the proportions and improve the fit using a slightly updated shoelast

                                           able to incorporate a thicker OrthoLite® footbed for added comfort.
                                           Let’s start at the source: suede. Working with their longtime tannery partner, Charles F.
                                           Stead, the 221 uses a chrome-free suede which accounts for the noticeable brightness of
                                           their white. This chrome-free suede is also treated with a water repellent to keep the boots
                                           from getting stained in the rain. “The decision to use chrome-free was aesthetic and
                                           environmental,” says Bellentani. “The sustainability, durability and friendly approach
                                           to the environment is our main objective.”
                                           Inside, the 221 features an OrthoLite footbed cushion support—made with a 20% recycled
                                           mixture of OrthoLite foam waste and rubber waste. This footbed is covered by a thin
                                           leather lining, a nice touch. “It’s a cost,” Bellentani concedes, “but we believe the leather

                                           lining provides a benefit and you can really see and feel the difference.”


                                           The only aesthetic modification, to keep the boot properly balanced, is a slightly thicker
                                           crepe sole. After months of testing, the calibrations paid off —and the OG desert boot
                                           offerings (desert sand, black suede and seasonal colors) are available in the new 221 style.

                                           “The desert boot is so simple but easy to overcomplicate,” says Bellentani. “They are like a
                                           pair of jeans—they get better the more you wear them. You can wear them for 30 years. So
                                           when we apply our new designs, we never want to lose this authenticity. You have to think
                                           about the future generation of consumers without forgetting the past.”
        The new 221 comes with various pastel laces and fobs so
        you can curate your own look.      Clarks is a 200-year-old family business founded on the principles of caring for employees
                                           and partners. They practiced sustainability before it was ever called sustainability, and
                                           the proof is in the durability of the desert boot, the perfect marriage of form and function,
        SHOP CLARKS AT CLARKSUSA.COM.      bound by tradition but ever-ready for reinvention.
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