Page 27 - BOSC-P Vodafone Apr 2017
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Example: Territory Segmentation








                                                                            Outcome-based Direct with Partners
                                                        Top 10%
                                                    Enterprise Lite –
                                                      Direct Touch



                                                       Next 20%                           Outcome-based Partner Support
                                                  Target with Partners
                                           By Size, White Space or Vertical






                                                                                                           Outcome-based Campaigns
                                                      Next 70%
                                                Marketing / Campaign
                                                        Driven





     Finance   Automotive  Transport              Technology    Retail         Hospitality        Entertainment
   22   23   24   25   26   27   28   29   30   31   32