Page 17 - Cloud Connections Event - Partner Business Models
P. 17
Supporting Student Notes
We can classify demand in 4 main categories as shown on the screen.
1: high growth (poster child is SalesForce) but happening in all functional areas: HR, Finance, Service, Sales, Marketing, Desktop/EUC,
ERP, etc..
2: IT (or Managed Service Providers) creating Private Clouds – although many are little more that highly Virtualised compute/storage farms
so lacking all of the necessary attributes to be a true Cloud
3: Emerging market for IT to off-load “IT apps” to the Cloud - eg: Disaster Recovery, Archive, Backup, Infrastructure (especially for
temporary workloads) & Service Desk. Frees up existing Infrastructure assets for redeployment and/or avoids Tech Refresh and/or
supports geo expansion and/or frees up FTEs
4: ISVs looking to migrate there licenced software to the Cloud to deliver as-a-Service. Particular target area for IBM (BlueMix), Microsoft
(Azure), but also attractive to mainstream Software as-a-Service vendors who have exposed their APIs via Platform as-a-Service (eg.
SalesForce “Force” platform).
Cisco does not normally approach ISVs to offer as-a-Service support for transitioning their applications – could this be an opportunity area
for Partners?
