Page 18 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch
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BDMs’ objectives













                 Operational                       HR                 Security/data                 Consumer                Space & Place                  Financial
                  objectives                 objectives                  objectives                 objectives                 objectives                 objectives



               •    Shorter time-         •    Loss of               •    Secure access         •    Increased              •   Organisational         •   Reduce
                    to-market                  experienced                to data and                customer                   re-structuring             spending
               •    Higher                     people                     app from any               satisfaction           •   Business               •   Lower budget
                    efficiency            •    Gaining highly             device any            •    Increased                  transformation         •   OpEx vs.
               •    Shorter                    skilled people             time and                   basket size            •   Expansion                  CapEx
                    production            •    Automation                 anywhere                   and value              •   Company                •   Outsourcing
                    cycles/time           •    Project and           •    GDPR                  •    Increased                  conglomerates          •   Drive ROI
               •    Automation                 time based            •    Compliances                consumer               •   Production             •   Shorten time-
               •    Digitization               employees             •    Local                      experience                 abroad                     to-market
               •    Business              •    Outsourcing                guidelines            •    Multi-channel          •   Outsourcing            •   Shorten time-
                    transformation        •    AI and                                                offerings              •   New locations              to-value
                                               robotization                                     •    Real-time                                         •   NPV
                                          •    Training and                                          personalized                                      •   TCO
                                               mentoring                                             offerings to
                                          •    Digital teams                                         consumers
                                          •    Secure digital
                                               workspace











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