Page 6 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

Sales pitch deliverables -

and how to gather these

To achieve this, your proposal must:

Gained viewpoints:
• be heard from all stakeholders

• be understood by all stakeholders
• Requirements gathering • be easy to digest for all stakeholders

• Determining business objectives • be memorable for all stakeholders

• Process mapping
• Persona building • specific & descriptive
• clear & simple language (story
• Code-signing solutions telling)

• Stakeholder buy-in • assertively delivered
• Winning hearts and minds • reactions encouraged

• Priorization and next steps
• doubts and reservations surfaced

• concerns supported

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