Page 11 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch
P. 11

What to drive, what to deliver and


       what to gain










                                 • interest from your audience/stakeholders
      DRIVE
                                 • display an easy-to-follow-route for your audience











                                 • an easy-to-follow-route for your audience
   DELIVER                       • a structured agenda to set the right expectations

                                 • the “why” we are here today (short summary) incl. deliverables











                                 • customer’s trust, especially the ones from new stakeholders’
       GAIN
                                 • open dialogue and comfortable








       © 2016 Engage ESM All Rights Reserved                                                                                                                                            11
   6   7   8   9   10   11   12   13   14   15   16