Page 63 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

Understand what role IT plays for your

customer’s LoB and their business success

Business Products & Services
Conversation Cover Gap Conversation

ROI Business Risk TCO
(Return on Investment) (Operational & Security) (Total Cost of Ownership)

CxO (LoB) CxO, CFO, CTO CTO & CFO

Business IT enabling
strategy business

© 2016 Engage ESM All Rights Reserved 63