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WINNING AGAINST MS AZURE
WHAT ARE THE WINNIG ARGUMENTS OF WHAT ARE YOUR WINNING ARGUMENTS
MS AZURE PARTNERS? TO GO WITH AWS?
• Great discounts • More expensive (no discounts)
• Perception (Citrix is hosted on Azure) • Golden standards
• Complete Citrix/Azure calculation – • Works closely with vmware
manually aligned • Specific usage (EC2) – realtime
• Structured Data Base specialist • LE: Marketing/sales data from social
• Unstructured media is perfectly matched for AWS
(not for MS Azure)
• Manufacturing/IoT
• Open API => own applications
• Data-Base Specialist
• Looking for shadow IT based on AWS
= turn into opportunity
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