Page 20 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT

Stakeholders of Citrix Cloud Services

FIND! SUPPORT! MANAGE!

INNOVATIVE REACTIVE PASSIVE
CLOUD BUYERS CLOUD BUYERS CLOUD BUYERS

High and increasing investment in Technology investments are
technology and technical solutions Technology investments are decreasing and there is little or no

to enable business growth and increasing but not pro-actively active interest in changing the
excellence driven existing status quo

Purchase to gain returns Purchase to achieve Purchase to reduce costs

PROJECT
FIND BUDGETS SILOED BUDGETS
BUDGETS

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