Page 24 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT

Decision making drivers

MR. MS. MR.

BLUE GREEN RED

Seek facts, numbers Need customer
and tests to make references and strong Want results, show
decisions to go ahead partnership to move on cases, success stories

Reduced risks, cost Minimal change and Spot-on showcase,

efficiency and well- effort, support is key clear competitive
planned approach outcomes

Comparisons, time to Assurance and strong KPIs, measured

consider, test phase customer relationship success, own choice

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