Page 27 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT

Customer show case in general

• Drive competitive edge possibilities with using cloud
Stakeholder • Present two success stories and show what they achieved doing this

approach
• Present market changes and what it means if they chose not to do it

• Show clear business case with achievable results (no numbers)

Show-case • Focus on how the solution can drive IT and business excellence
• Keep presentations short and spot-on with a strong focus IT/LoB

• Make an individual pricing if possible to honor this special customer
Decision
phase • Get customer to commit to when they want to decide
• Create a clear executive summary (one-pager) of possible outcomes

© 2016 Engage ESM All Rights Reserved