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Identifying New Stakeholder Needs
Role HRD MKD FD SD CSD LEG PRD
Responsibility Staff Marketing Financial Sales Customer Legal Product
Performance Performance Performance Performance Service Requirements Development
Top 5 • Reduce • Improve • Reduce • Revenue • Improve • Ensure • Improve
Outcomes & CapEx growth time to regulatory innovation
staff campaign resolve compliance
KPIs • Improve • Improve • Reduce
turnover ROI ROI close rates • Reduce • Data time to
• Cost of hire • Increase response protection market
• Time to • Improve • Lead times
market TCO generation • Reduce • Product
competence • Increase costs testing
• Training share • Reduce • Increase customer
• Improve costs sales satisfaction • Improve • ROI costs
cost per efficiency efficiency • Wholesale
lead • Budget • Reduce
employee predictabilit • Improve staff costs
• Length of conversion y customer turnover
• Improve intimacy
service
customer
insight
Top 3 Oracle
Systems / Workday
ISVs Bullhorn
