Page 54 - BT - How To Sell Cloud Services
P. 54
Consumption Economics and Driving
User Adoption
Feature a
User Adoption = Exponential Revenue Growth Feature b Feature d
Micro Transactions are the Key to Success
App 1 Feature c
• More Users per month Feature e
User
• More Applications per User Group A
• More Features per Application
Feature a
App 2
Feature b
App 1
User
Platform Group B App 2
Sale
App 3
App 2
User
Group C
App 3
App 1
User
Group D
App 2