Page 54 - BT - How To Sell Cloud Services
P. 54

Consumption Economics and Driving


          User Adoption



                                                                                                        Feature a

          User Adoption = Exponential Revenue Growth                                                    Feature b  Feature d
          Micro Transactions are the Key to Success
                                                                                               App 1    Feature c
          •  More Users per month                                                                                 Feature e
                                                                                    User
          •  More Applications per User                                           Group A
          •  More Features per Application

                                                                                                        Feature a
                                                                                               App 2
                                                                                                        Feature b
                                                                                               App 1
                                                                                    User
                                                                        Platform   Group B               App 2
                                                                          Sale
                                                                                                         App 3

                                                                                               App 2
                                                                                    User
                                                                                   Group C
                                                                                               App 3
                                                                                               App 1
                                                                                    User
                                                                                   Group D
                                                                                               App 2
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