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Consumption Economics



                3                                                                  3
              2.5                                                                2.5
                2                                                                  2
              1.5                                                                1.5
                1                                                                  1
              0.5                                             Cash Out           0.5                                      Cash Out
                                                                                   0
                0                                             Cash In           -0.5                                      Cash In
              -0.5                                                                -1
                -1                                                              -1.5
              -1.5                                                                     Year Year Year Year     Total
                     Year 0 Year 1 Year 2 Year 3   Total                                0      1     2     3
           Cash Out   -0.2   -0.2    -0.2   -0.3    -0.9                     Cash Out -0.2   -0.4   -0.6  -0.8   -2
           Cash In     0      0.4    0.7     1.3    2.4                      Cash In    0     0.6   1.1   1.8   3.5





                        Low adoption means                                 Greater adoption means

                        low revenue to you                                 accelerating benefits for

                        and modest benefit                                 customer and you.
                        to customer                                        Financial benefits for both
                                                                           Customer and you.
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