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Ransomware Defense: Sales Acceleration
Key Industries Key Care Abouts
• Data and asset protection
• Uptime of critical applications and information
• Government / Public Safety • Financial stability and brand protection
• Healthcare • Ability to respond to consumers/ customers/ citizens
• Financial Services
• Education
Sample Opening Questions
• Have you ever been impacted by ransomware?
Key Buyers • Are you aware that you are a target?
• What are your critical priorities to running your business? Can they be
impacted if your systems are locked down?
• IT – CIO, CSO [Buyers] • If you were be affected, how would you handle it? Do you have a plan security-
• LOB – CFO, COO, CEO wise and financially?
[Influencers] • Are your employees informed about ransomware threats?
• What security protection do you have for web and email?
• Do you have visibility into if a threat is present?
