Page 68 - CCAP-PS-10 - Citrix Scenario World

Gathered best practices from both

Citrix and Citrix partners

What to do? What NOT to do?

• Review SalesIQ page • Don’t lead with cost savings

• Know your existing Citrix • Don’t over complicate

accounts • Don’t call it hosted

• Schedule time to discuss • Don’t offer POC (use slides &
Citrix Cloud demos)

• Leverage renewal • Don’t assume you know the

• Know key questions to ask customer’s answer
• Know target profiles • Don’t stop at a “no”

• Know potential objections

Revisit topic quarterly

• Know your customer’s
business case

• Understand vertical

challenges

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