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Outside IT: Remember the 3 Rs











                                                         What do you know about my market / competition?

                                Research                 What do you know about my company?

                                                         What do you know about my business function?









                                                         How do market drivers affect my business?

                               Relevance                 What relevance have your products to my KPIs?

                                                         What similar companies have you done this with / for?








                                                         What is the likely impact on my KPIs?

                                  Return                 What is the likely impact on my customers?

                                                         What would be my return on investment?








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