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Selling Citrix Cloud Services vs. Citrix on-premises
VALUE DISCOVER
ADVOCACY CLOUD
VALUE
CHURN & DEFINE
CHURN CLOUD
VALUE
PARTNER
CLOUD
EMPOWERMENT
CYCLER
VALUE DELIVER
VALIDATION CLOUD
VALUE CLOUD
GROWTH REALIZATION
https://www.bigdropinc.com/blog/saas-customer-journey/
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