Page 47 - CPBT

Cloud services reseller - getting engaged

The first step in understanding the business economics is to determine the type of cloud
partner you strive to become. The good news is that most Cloud Service Providers offer a
low investment alternative to get started.

Investment XaaS XaaS XaaS Resale is probably the
Resale Whitelabel most important model for most
Cisco Partners that are
10-15%* 20+%* focused on traditional CPE
resell because:
Referral/
Agent • Requires limited capital
investment
3-5%*
• Establishes a recurring
*Based on industry research and partner interviews. Some solution providers state Margin Opportunity revenue model
higher margin opportunities depending on the service provider, the partner
relationship and product offering. • Revenue and margin build
up over time

BUT, you must add value
through your own services
and/or by aggregating
services