Page 44 - BOSC-P (2019) - Business Outcome Selling - 2 days
P. 44

Building Blocks










                                                                                                      Market Insight
                   What’s Driving Your Customer’s Market?
                                                                                                      (PEST Analysis)



                   How Well Equipped Are They To Respond                                        Customer SWOT Analysis
                                    Positively?



                  Who Are The Key Stakeholders & Decision                                        Buyer Profiles & Needs
                                     Makers?                                                      (Stakeholder Analysis)
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